![]() The store also introduced a dedicated event space, Beauty Live Studio, which will host exclusive masterclasses and events. Located at East Nanjing Road, a tourist-driven retail district, Sephora’s outsized store features innovative digital touchpoints such as skin analysis, AI-generated makeup recommendation and tutorial, mobile check out, as well as in-depty beauty consultation. The company said it will roll out JCPenney Beauty to a total of 300 stores by early. According to the newspaper, JCPenney will start switching out these shops with its own newly-created beauty department, JCPenney Beauty, in October. In June, Sephora began upgrading its retail experience by launching its first Store of the Future in the China market. The retailer is getting ready to replace these in-store Sephora shops, The Spokesman Review reported on Sept. In China, Sephora retains exclusive brick-and-mortar distribution rights for brands such as Tatcha, Glam Glow and Peter Tomas Roth. Last April, Courrèges‘ fragrance products launched exclusively at all Sephora retail channels. Grown Alchemist, an Australian skin care brand, recently signed an exclusive partnership with Sephora China to launch in the country. Sephora also remains the go-to retail partner for global brands wanting to enter China. Maogeping, the Wendy Yu-backed brand Yumee and local premium skin care brand Inoherb Tang are some of the latest additions to the retailer’s top shelf. Last year, in response to shifting consumer tastes, Sephora launched the “China Accelebrate” program, which will help select C-beauty brands generate annual sales of $14 million. Data from a Frost & Sullivan report published in 2021 revealed that Sephora accounts for 2.5 percent of the beauty specialty retail market. But during the pandemic, these nascent players shuttered stores as quickly as they opened new ones, which allowed Sephora to maintain its retail dominance in the multibrand beauty retailer space. In recent years, Sephora has faced fierce competition from rising local players such as Harmay, Haydon, Wow Colour and The Colorist, which turbocharged growth in 2019, driven by a venture capital funding craze. More than 65 percent of Sephora shops are located in mid- to high-end shopping malls, according to data from Win Shang Data, a third-party retail data agency. Sephora’s Wechat Mini Program shows that the premium beauty retailer has 328 stores across 91 Chinese cities.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |